Follow the 4 Powerful Rules for Your Business Card to Get Noticed
Will you feel good
if your business card is found in the dustbin? Obviously, not. You won’t even
imagine this situation because it’s hurtful.
Often, the business
card receivers throw the card after reading once and sometimes without even
reading. It’s not because they didn’t like the representative or the company,
the primary reason is the business card itself. It fails to leave a strong
impression on the receivers and keep them glued. And, there are many factors
for the same.
A business card is a
strong marketing tool and if it fails, you will spoil your business image in
the market. So, you should very careful during business card printing.
In this blog, we
will discuss the 4 powerful rules defined by experts to get your business cards
noticed.
Rule
No. 1- You should use photographs
All text, no
photographs will make your business card boring. Also, you very well know that
a picture is worth a thousand words. So, you should keep a perfect balance
between the text and photographs. Another reason to include a photograph in the
business card is the memory of the people. It’s easy to memorize an image than
text. You should use photographs related to your business so that it’s easier
for the individual to link with your business.
Rule
No. 2- You should mention necessary information
For an impressive
business card, less is more. Your customer is not interested to know your
company’s history or your struggle in establishing it. They want to the point
information to make their work easy. The customers won’t make efforts to find
CTA details if they aren’t easily visible on the card. So, you should limit the
information and include those that are necessary for your customers to contact
you. Also, you should leave enough space for easy readability.
Rule
No. 3- You should make the card readable
One major reason for
throwing the business card is its readability. The receiver gets distracted
with lots of things on the card and is unable to read properly. And if the card
is not readable, no one will wish to carry and store it for the future. First
and most important, you should keep plenty of space during business card
printing. Other than this, you should reduce the font size to fit more words
and make it cluttered. Every word should be visible.
Rule
No. 4- You should prefer professional printing quality
Your designing
effort will go in vain if the printing quality is not good. You shouldn’t buy
cheap materials from local office supplies and print the business cards
in-house for saving a few bucks. You might feel proud for saving now but it
will become a big failure in the future. It’s because you don’t have the right
knowledge about business card printing. So, you should connect with a reputable
printing company and follow the experts. The printing should be professional.
A business card has
your feeling attached to it and you shouldn’t allow others to play or break
your feelings. And you can do this by following the rules discussed in this
post.
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